![]() They were located at different heights, so they looked like they were jumping. The letters were hastily written and far from smooth calligraphic handwriting. This version of the logo had a hook typeface. The “t” had an extension in the area of the upper crossbar: it went beyond the “o” and ended at the “s.” “C” was uppercase, and the other characters were lowercase. Such a logo looked like a short text made in individual handwriting. The letters were white, wide, and connected, with smooth transitions. The neat inscription was on a red rectangle. They first appeared in 1948 when Charles Elmer Doolin developed them. To date, 21 species are known, based on the national preferences of the countries for which these snacks are intended. He is engaged in manufacturing and selling corn and cheese chips with various flavors. In total, this brand has seven emblems.Ĭheetos is an international grocery brand owned by PepsiCo Corporation through its subsidiary Frito-Lay. Consolidated spelling first appeared in 1996, and two years later, it was finally fixed in the identity. Later it was remade into an en dash and then disappeared altogether. There was a bold dot between the two parts of the title. The letters were cursive, calligraphic, sliding, and rounded. Each pack of corn-and-cheese appetizers was adorned with a large inscription in imitation of individual handwriting. Meaning and HistoryĪt first, the product was called Chee-tos, which was reflected on its label. After the merger of Frito-Lay (a company of Doolin and Lay) with Pepsi-Cola, these snacks became known far beyond the North American continent. He then partnered with Herman Lay and introduced the Cheetos in 1948. The trial batch was successful and sold out quickly, but the entrepreneur did not have the necessary capacities to set up the production of goods in large volumes. More precisely, Charles Elmer Doolin experimented with a cheese-flavored corn snack in a Texas kitchen in Dallas. The history of this brand began in an ordinary home kitchen. There are 21 varieties in North America alone. Therefore, now the line includes a huge number of branded chips. Due to the vast sales region, the product has its taste in each country – original, corresponding to the cultural preferences of the population. Since then, he began distributing it actively in the United States and worldwide. The crunchy, flaky corn snack originated in 1948 with the invention of Charles Elmer Doolin. Cheetos is a snack brand made by PepsiCo’s Frito-Lay.
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